Digital marketing measured from the ad to the sale
Paid media, SEO, websites and content run with the same yardstick: what it costs to bring in a customer and what that customer brings back. Below, what ROO3 does in marketing and the glossary we use to speak the same language with every client.
Six fronts, one number at the end
Paid media
Campaigns on Google Ads, Meta Ads, LinkedIn Ads and TikTok Ads with return as the goal: every unit invested tracked, optimized and justified with data.
SEO, AEO and GEO
Technical audit, content by search intent, structured data and authority, so your business is found on Google and quoted by ChatGPT, Gemini and Perplexity.
Websites and landing pages
Pages that load fast, show up on Google and turn visits into conversations, from corporate sites to campaign landing pages.
Content with sources
Signed articles, with sources and a direct answer, about what customers research before they decide.
AI for business
Round-the-clock customer service, routine automation and AI-optimized ads, sized to fit the business.
AI consulting
A diagnosis of what to automate first, the right tools, rollout and hands-on team training.
Marketing glossary
Each term with a direct definition, the formula when there is one, a worked example and the questions people ask most. Terms are reviewed every six months, and each review is logged on the page itself.
Metrics and KPIs
- KPIA KPI (key performance indicator) is a number chosen to show whether a business is reaching a specific goal. Every KPI...
- CACCAC (customer acquisition cost) is how much a business spends, on average, to win each new customer. You add up...
- LTVLTV (lifetime value, also called CLV) is the value a customer generates for a business over the entire time they keep...
- ROIROI (return on investment) is the percentage that shows how much an investment earned beyond what it cost. You subtract...
- ROASROAS (return on ad spend) is how much revenue your campaigns generated for each dollar spent on media. A ROAS of 4...
- CPACPA in marketing is cost per acquisition: how much a business spends on ads to generate each conversion, whether that...
- CPLCPL (cost per lead) is how much a business spends on ads to generate each lead, meaning each contact who left a name...
- CPCCPC (cost per click) is how much an advertiser pays, on average, for each click on an ad. It is also a pricing model...
- CPMCPM (cost per mille, or cost per thousand impressions) is what it costs to show an ad a thousand times. "Mille" is...
- CTRCTR (clickthrough rate) is the percentage of people who clicked after seeing an ad, an email or a search result. You...
Search on Google and in AI
- SEO, AEO and GEO: the difference, and why you need all threeSEO, AEO and GEO explained without jargon: what each acronym optimizes, where they overlap, what changes in practice, and in what order to...
- How your company gets cited by ChatGPT and GeminiWhat to do, in the right order, for an AI to cite your company when somebody asks about your field. How the model picks its sources and...
- What AI Overviews are and what they change in your trafficWhat a Google AI Overview is, how it is assembled, how much traffic it costs according to measured data, and what can be done to be cited...
Marketing you can measure, from the ad to the sale.
ROO3 builds and runs paid media, SEO and websites with real targets, dashboards and numbers. The first conversation is free.